I was pleased with the idea that someone had approached business and magic in a book that encourages witches to step up and work magic on their place of business. After all, haven't we been asked for centuries to work this for others, why not ourselves?
The book is a novel approach to utilizing our own energy workings to benefit the business we may own or work for as well as enhancing our own position. The book drops many of the old "taboos" about "profiting" from our powers.
There are points that seem to be misinterpreted, such as the Wiccan Rede being a "law" (Rede means advice or counsel, not law) but it works in the context that she uses it; to keep our practices in line with the "benefiting" theme of the book while practicing within an ethical boundary.
Ms. Demarco does cover some back history to the craft, allowing us to understand where our "bad image" as witch came from and how to work around that with "Good PR".
The "meat and potatoes" of this book, however, is the spell workings for every day prosperity and personal enhancement. Ms. Demarco lays out the basics, gives you all the tools you will need to collect and all the information you will need to start spell workings that will focus on your primary reason for using this book to begin with.
There are some good advices on spell working, some basic ethics discussed, and there are some good ideas. She covers ritual, astrological correspondences, how to build power and how to release it. There are discussions on "intent" as well as positive affirmations to set yourself up to succeed in these workings.
There are sections in the book called "Case Studies" that give you feedback from some practitioners who worked with and experienced various degrees of success with the practices in this book. They are a kind of "validation of experience", where you may find one of these case studies mirrors to some degree your own experience working magic in your job. I found these to be a nice addition to the book and interesting as to the situations and solutions worked out by the practitioners.
There is also discussion on group workings, a very interesting section that includes passing on your work, leadership skills, "Career Covens" and more.
I found the spells interesting and her reasons for working the spells almost genius at times. As an example; a "clouding" spell. Why would you want to be "clouded" rather than being seen in a successful business situation? There are a variety of situations that would suggest you might not want to be seen when, say, you have not had time to assess a situation or you need to re-examine facts and figures based on new information. I thought this very practical Ms. Demarco includes an spell working for intentional "clouding" as well as an "emergency working", a shortened version for "on the go" spell working.
There are many more spells than this one, and all are geared towards business and success. The Goddess is included in the magical workings, and it was nice to see a "gratitude to the Goddess" element worked into the spell workings.
I like the idea that the book approaches positive spell working for personal gain. There is nothing that boosts our ego and our pocketbooks better than working for our own good. Nowhere does it say we can not benefit from our own energy workings. And this book is a very practical, as well as ethical, discussion about this aspect of Crafting that many folks think they can't or shouldn't do.
The spells themselves are nicely worked out. The basics are there that anyone can work with this book and understand the principles clearly. You should be able to work out some magical practices from this book that can be nicely incorporate into your daily business life.
This is a refreshing change from many of the spell books out there, and if you are the aggressive business type witch who wants to succeed and can include magic in your daily business practice then this book is for you. boudica
I am really impressed by this guide. It shows how people can go about intergrating their professional and spiritual lives into one. The book also stresses that the individual should not let each overtake each other.