?‰mile Cou?©




was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis.




He has been called the Father of Applied Conditioning.




Cou?©, who came from old noble Breton stock, learned hypnosis from Ambroise-Auguste Li?©bault, the founder of Nancy School, and in 1913 Cou?© founded the Lorraine Society of Applied Psychology.



His book Self-mastery through conscious autosuggestion caused a sensation on its publication in England (1920) and in the United States (1922).




Cou?© introduced a new method, the self-starting of conscious autosuggestion. He modified the theory of Abb?© Faria by proposing that for autosuggestion to flow from the mind, one has to feed it first.




By repeating words or images as self-suggestion to the subconscious mind, one can condition the mind, and then the conditioned mind will produce an autogenic command when required.

His familiar mantra, "Day by day, in every way, I am getting better and better" (Tous les jours ?  tous points de vue je vais de mieux en mieux), is sometimes known as Cou?©ism, or the Cou?© method. The method depended in part on routine repetition of the formula.

Afterwards Johannes Schultz developed this theory as Autogenic training


Quote




Every day, in every way, I am getting better and better. - Emile Coue


References



?‰mile Cou?©, La ma?®trise de soi-m??me par l'autosuggestion consciente (Autrefois: De la suggestion et de ses applications), Soci?©t?© Lorraine de psychologie appliqu?©e

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