I think this book makes an important contribution to the field of intercultural communication. It fleshes out the concept of communication style and emphasizes its importance in face-to-face intercultural interactions. The book's concepts are illustrated with interesting and detailed case studies from the authors' extensive experience with multicultural organizations.
The concepts might be a bit complicated, but not so much so that serious readers can't absorb and use them.
The authors use the engaging metaphor of a circus to tie their ideas together and help the reader follow the flow. This keeps the book from reading like a textbook; rather, it is engaging and thought-provoking throughout.
Finally, I couldn't tell from the writing that this was a book written by three different individuals. It has a uniform style and tone that's not common in books written by more than one person.
I am an international consultant and usining this book as a training tool with my clients. The stories and circus metaphors are very creative and interesting. This makes the book not only a tool I can use for work but also an enjoyable read.