Using the clever literary device of having a fictional instructor dialog with his students, Paul Chance has put together a wonderful and entertaining text to introduce students to the science and application of behavior analysis. For those who have only heard of applied behavior analysis as being a "treatment" for autism, this book will be a fun-to-read eye-opener.

Paul Chance delivers a great book loaded with material that is brought to you in a very interesting way. The setting is basically a class room with students talking to the teacher, writing facts/terms on the board, and an intense interaction with student to teacher dialogue. This book is a must for those interesting in Applied Behavior Analysis. Paul Chance makes an interesting subject extremely fun to indulge in. When moving from chapter to chapter, there is always a brief overview of everything that has been covered in the previous chapters, making it hard to forget key information! A++ book