Finally after 40 years in active and successful business I found out what I was lacking... the inability to connect with staff, especially lower level staff. I found the "how to" in "The It Factor", applied it and the results were positive. The general staff meeting tone and attiudes afterwards improved considereable, the staff is more talkative and open and the reserve that I sensed in the past is gone with many of them. It takes effort to move the subject matter from head knowledge into the heart than into action but it is well worth it. The payoff, especially in this tigth labor market is going to be substantial.

Mark Wiskup's The It Factor is a must read for anyone who communicates, and that's everyone! Do you ever have that one person who just never seems to understand after you tell them again and again? This book let me see the mistakes I have been making when communicating with friends, family, co-workers, and employers! This book is a must!