Although exceeding five hundred pages of dense text, this book was hard to put down. Baron surveys a wide variety of research concerning human thought processes. It is written from a psychological perspective, rather than a neurological one, which makes it more practical.

Baron draws together the descriptive (how we think), normative (how we would ideally think), and prescriptive (the best practical path to achieving good thinking) models of thought. He discusses the pitfalls people commonly make in areas such as assessing probability, or choosing short-term gain over the long term. He covers a broad range of topics, including: probability, decision-making, utility, moral thinking.

The book is loaded with examples, and thoroughly footnoted with current research. In reading it, I became more aware of some of my own problem thought patterns, and learned new ways to model decisions. This book feeds the reader's need for both the abstract and the practical. I don't believe one can come away from it unchanged.

People vote with their wallet --particularly when they do it a second time, when they REpurchase. Those who believe in the "revelation of preferences" should note that there are books one buys again when a copy is lost --particularly when they are read cover to cover.
I am buying another copy of this book as mine was lost or misplaced. That should speak volumes.