This is a fantastic book for anyone interested in the study of human or non-human behavior in lab or field settings. The authors pack nothing but the vital basics in this guide. They cover topics such as research design (sample sizes) and data analysis (parametric vs. nonparametric stats). Reading this book is a great use of your time if you're considering research on animal behavior.

This book is a perfect introduction to the field of behavioral data collection. I purchased this book for my first behavioral study of captive primates and it was extremely helpful. If you have never conducted research in this area, this book is a must have.