It's very bothersome to write a review that is going to largely be positive ...when that book directly competes with your own...for sales!

Former cult member, Lakhani starts with the dark side of persuasion then quickly moves into distinguishing the difference between manipulation and persuasion. Best is his step by step guide to manipulation. Very well done!

Many in the field of persuasion miss the crucial art of story. Lakhani does a nice job of giving his insights into one of the most difficult tasks a communicator has...to have a story persuade.

The next thing I like in Art of Persuasion is Dave's outline of how to become an expert (guru) in 30 days. Expert status ==> credibility ==> more successful influence.

Another nice step by step outline is for changing beliefs. Easy to adopt and use.

Each chapter in the book is well thought out and presented concisely and with clarity.

This is an excellent primer on the art of persuasion and I recommend you pick it up today.

Kevin Hogan
Author of The Psychology of Persuasion
and
The Science of Influence

I am in the persuasion business (isn't everybody) managing the internet operations for a National Automobile Financing company ([...]). I read dozens of entrepreneurial/business/persuasion books per year. I will tell you. This one is on my top 10 and maybe even top 5 list. If I glean 1 or 2 good ideas from a book I consider it a success. However in Persuasion : The Art of Getting What you Want I wore out my highlighter... literally :)

Its up there in the business realm of How to Win Friends and Influence People and Think and Grow Rich...

A great book! I highly recommend it.

Thank you
Tyler Eastman
Director of Marketing
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