Adam Hamilton recognizes that churches are often resistant to marketing techniques for fear of somehow compromising the Gospel. Yet he writes that marketing is simply effective evangelism. He shows that some basic techniques of marketing are essential to being a growing church in a postmodern context.

He sets his effort within the context of a swimsuit salesman named Bob who moves to Barrow, Alaska with his new wife. Through Bob's efforts to sell swimsuits in the Arctic he shows basic principles necessary to market the church effectively today.

A short 30-45 minute read that's fun. Would be a useful study group tool for church councils and evangelism teams

Adam Hamilton puts together the secret to creating a church that grows because it serves the needs of its neighbors. Church administrators can sometimes be averse to using sales techniques to promote their programs, but Hamilton shows how lessons from the business world can help churches tailor their offerings to better attract and serve its neighbors. Although the allegory of Bob the Salesman is predictable and somewhat two-dimensional, the life lessons contained in this volume remains valuable and timeless.