This was a great book. The advise was easy to understand, the models were entertaining, the asides about the authors experience in other churches was relavent. I asked our pastor to use this book for a study for the entire staff. I have ordered another copy for my personal reference.
This is a useful guide!

Adam Hamilton recognizes that churches are often resistant to marketing techniques for fear of somehow compromising the Gospel. Yet he writes that marketing is simply effective evangelism. He shows that some basic techniques of marketing are essential to being a growing church in a postmodern context.

He sets his effort within the context of a swimsuit salesman named Bob who moves to Barrow, Alaska with his new wife. Through Bob's efforts to sell swimsuits in the Arctic he shows basic principles necessary to market the church effectively today.

A short 30-45 minute read that's fun. Would be a useful study group tool for church councils and evangelism teams