It's about wanting to meditate! How liberating! This book is full of practical, inspiring, easy, and approachable advice on how to ease into meditation and make doing it regularily attainable.
I will join the chorus of admirers: Roche doesn't just make meditation easy, he makes it alluring and sexy. Others may stress the benefits to spiritual growth and shaping of personality, but one of the best reasons to do something is because you, quite simply, like it. And the book isn't merely great PR for meditation; I found the advice sound and very helpful, and the author's knowledge of human (well, particularly North American, particularly Californian:-) nature - profound.
It seems almost churlish to point out some nits, but a better editor would have caught the confusion between "palate" and "palette"; the claim about onomatopoeic nature of Sanskrit seems dubious: "shanti" does not sound more peaceful to my ear than English "peace", or Russian "mir"; and "ma" as the sound of the feminine is not the universal "primordial" - just Indo-European. Finally, some people may look in vain for a cookbook or week-by-week guide - a simple one might have been helpful. But, all in all, we are dealing with a wonderful life-affirming book of the genre, a delight to read even for non-meditators.