Be careful with this book. I read the part about advertising, and it's telling you not to let your events be too known because it might scare the Teens off. So, then a more suitable method is....teaching them to be ashamed of the Gospel? As anyone in Youth Ministry knows, Purpose Driven Youth MInistry is the all out best book on the market at this time, but it's major strength is in not focusing too little on too much. In comparison, this book gives tidbits of ideas over a large number of topics in a book no thicker than a magazine. I used to work in a Christian bookstore where we sold it, and I couldn't stand to look at it for more than 2 or 3 minutes
This is no "Purpose Drive Youth Ministry" by Doug Fields nor is it a "Student Ministry for the 21st Century" by Bo Boshers! It is however a snapshot of tidbits of information that may come in handy if you need a paragraph or two on a certain subject like sponsors, or zits, or depression. You can not read it all the way through, but you can use it as a reference tool. Is it a must have? Only if you are not looking for deep studies. It is too thin to even begin to explore half of the subjects indepth. It has a great reference section (probably the best part of the book). There are better books that you should spend your money on, like the two mentioned above, but it is good at wetting your appetite on the subjects it attempts to approach.