I got this book as a gift. At first, I found it very interesting however, there's always better ones.Though, this is a good book for those who don't like to read... pictures and pictures of stuff. It's somewhat inspirational.
Good things first - "Swiss Graphic Design" is well put together and well designed. However, while this book contains a high level of creative work and page after page of bright pictures, I found much of the content rather shocking and explicit. Rather than classic, beautiful design, this book focuses on very trendy material. But if that's what you want and sexually explicit work doesn't bother you, then you might enjoy all the interesting design work.